They’ve got more followers than some celebrities. Their photos are perfectly lit. Their owners receive gifts, brand deals, and endless likes. Pet influencers (aka “petfluencers”) have become a real part of the creator economy. But behind every photogenic pup is a human doing the posting, negotiating, and scheduling. So what’s the real story behind theseContinueContinue reading “Petfluencers: Cute Companions or Cash Cows?”
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